At Sigma Beauty, I played a multifaceted role in collaborating with various teams to drive creative direction for product launches and promotions. Working closely with the design and copywriting team, I contributed to the development of innovative concepts. I provided art direction to both photography and marketing teams, ensuring cohesive visuals. In addition, I designed product decks and training pages specifically tailored for the Sigma Wholesale team. By applying design thinking, I offered valuable insights to the marketing and social media teams, resulting in increased sales and social engagement. I crafted compelling stories for Instagram and Facebook, effectively driving user engagement. With efficiency and expediency, I consistently delivered precise, engaging, and memorable design assets. Furthermore, I contributed to strengthening the brand voice by consulting with various teams and updating design assets accordingly. I also collaborated with the e-commerce team to enhance web design and improve SEO. Across different teams, I actively sought opportunities to increase profits and streamline processes, identifying and implementing solutions to reduce inefficiencies. As a leader within the creative team, I facilitated and documented productive meetings.
Cinderella
Alice In Wonderland
Product Launches
False Lashes
Sigma Switch
Taylor Wynn
Blush, Bronzer, And Highlighter
New Mod
Samantha Ravndahl
